Berghahn Books Logo

berghahn New York · Oxford
  • Facebook
  • Twitter
  • Youtube
  • Instagram
Rhetorical Minds: Meditations on the Cognitive Science of Persuasion

View Table of Contents


Series
Volume 1

Studies in Linguistic Anthropology


Of Related Interest
No cover image available


See Related
Anthropology Journals

Email Newsletters

Sign up for our email newsletters to get customized updates on new Berghahn publications.

Click here to select your preferences

Rhetorical Minds

Meditations on the Cognitive Science of Persuasion

Todd Oakley

326 pages, 19 illus., bibliog., index

ISBN  978-1-78920-669-2 $149.00/£110.00 Hb Published (April 2020)

eISBN 978-1-78920-670-8 eBook
Hb View cartYour country: United States - Click here to remove geolocation   Buy the eBook! $34.95 Request a Review or Examination Copy (in Digital Format) Recommend to your Library Available in GOBI®

Reviews

“I have no doubt that this fine, timely monograph will inform and delight professors and students, cognitive scientist, writers and language enthusiasts alike.” • Esther Pascual, Zheijang University

“The book has the potential to become a future “reference book” and trendsetting work for scholars of the cognitive sciences in both the States and the rest of the world.” • Anders Hougaard, University of Southern Denmark

Description

Minds are rhetorical. From the moment we are born others are shaping our capacity for mental agency. As a meditation on the nature of human thought and action, this book starts with the proposition that human thinking is inherently and irreducibly social, and that the long rhetorical tradition in the West has been a neglected source for thinking about cognition. Each chapter reflects on a different dimension of human thought based on the fundamental proposition that our rhetoric thinks and acts with and through others.

Todd Oakley is Professor of and Chair of Cognitive Science and Professor of English at Case Western Reserve University. His recent publications include Issue 6 of Cognitive Semiotics which he co-edited with Ana Margarida Abrantes.

Subject: Anthropology (General) Sociology


Contents

List of Figures
Acknowledgements

Introduction: (Homo Rhetoricus)

Part I: Theoretical Prerequisites

Chapter 1. Starting Points
Chapter 2. Homo Rhetoricus as a Creature of Presence
Chapter 3. Representation and the Semiotic Circuit

Part II: Evolution and Development of Homo Rhetoricus

Chapter 4. Becoming Human: The Evolution of Homo Rhetoricus
Chapter 5. Becoming Human: The Development of Homo Rhetoricus
Chapter 6. The Languaging of Homo Rhetoricus

Part III: Discourse and Social Ontology

Chapter 7. Language in the World of Homo Rhetoricus
Chapter 8. Institutions and Document Acts
Chapter 9. The Lifeworlds of Homo Rhetoricus
Chapter 10. Setting Up for ‘Setting Off’ Homo Rhetoricus

Concluding Remarks

References
Index

Back to Top

Library Recommendation Form

Dear Librarian,

I would like to recommend Rhetorical Minds Meditations on the Cognitive Science of Persuasion for the library. Please include it in your next purchasing review with my strong recommendation. The RRP is: $149.00

I recommend this title for the following reasons:

BENEFIT FOR THE LIBRARY: This book will be a valuable addition to the library's collection.

REFERENCE: I will refer to this book for my research/teaching work.

STUDENT REFERRAL: I will regularly refer my students to the book to assist their studies.

OWN AFFILIATION: I am an editor/contributor to this book or another book in the Series (where applicable) and/or on the Editorial Board of the Series, of which this volume is part.