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Menswear in the Age of Social Media
Joshua M. Bluteau
184 pages, 19 images, bibliog., index
ISBN 978-1-80073-276-6 $120.00/£89.00 / Hb / Published (November 2021)
eISBN 978-1-80073-277-3 eBook
“The anthropological approach to tailoring and men’s fashion, style, and identity is one that has been underexplored in a western context. As such, this volume offers a valuable contribution. • Shaun Cole, University of Southampton
What does men’s fashion say about contemporary masculinity? How do these notions operate in an increasingly digitized world? To answer these questions, author Joshua M. Bluteau combines theoretical analysis with vibrant narrative, exploring men’s fashion in the online world of social media as well as the offline worlds of retail, production, and the catwalk. Is it time to reassess notions of masculinity? How do we construct ourselves in the online world, and what are the dangers of doing so? From the ateliers of London to the digital landscape of Instagram, Dressing Up re-examines the ways men dress, and the ways men post.
Joshua M. Bluteau is Assistant Professor at Coventry University. He formerly held the post of Lecturer at the University of Manchester. His research interests include the anthropology of digital worlds, gender and masculinity, clothing and fashion, and the nature of the individual.
Subject: Cultural Studies (General) Media Studies Anthropology (General)
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