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Americanizing the French: Assimilation and Resistance in the Twentieth Century

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Americanizing the French

Assimilation and Resistance in the Twentieth Century

Richard F. Kuisel

356 pages, bibliog., index

ISBN  978-1-80768-033-6 $135.00/£104.00 / Hb / Not Yet Published (January 2027)


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Reviews

‘Richard Kuisel is the leading authority, on both sides of the Atlantic, on how the French responded to the rapid expansion of American economic and cultural power in Europe after World War II. ... He has accomplished that rare feat of making his subject accessible to a much broader audience than a scholarly monograph can reach, while producing a book that specialists will need and want to read.’  — Herrick Chapman, New York University 

Description

The French added an American accent to how they lived during the 20th century.  American consumer society and mass culture modified how they shopped, dined, entertained, enjoyed leisure, conducted business, pursued economic modernity, and defined the good life. Richard F. Kuisel offers an engaging historical survey of French Americanization, exploring jazz, Hollywood, Ford’s assembly line, G.I.s, supermarkets, Coca-Cola, McDonald’s, world wars, the Marshall Plan, Disney, and globalization.  Americanization inspired emulation, but also provoked anti-Americanism and anti-globalism. The French confronted the American model and used it as a foil to chart their own way to modernity, reworking American offerings to make them more “French.”

Richard F. Kuisel began conducting research as a doctoral student in France when Charles de Gaulle was president. He has since held professorial appointments at UC Berkely, the University of Illinois, Stony Brook, and Georgetown, and has taught at Stanford, NYU, and the Ecole des Hautes Etudes. His work blends economic, political, and cultural history. His publications include Seducing the French: The Dilemma of Americanization and scores of articles on economic planning, Vichy, modernization, and the Marshall Plan. He has been awarded several book prizes and fellowships from the Guggenheim Foundation, Woodrow Wilson Center, and German Marshall Fund of the United States.

Subject: History: 20th Century to PresentCultural Studies (General)
Area: FranceNorth America


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