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Marketing Hope: Get-Rich-Quick Schemes in Siberia

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Marketing Hope

Get-Rich-Quick Schemes in Siberia

Leonie Schiffauer

25th Anniversary Sale, 25% off all books! Add coupon code BB25

186 pages, 10 illus., bibliog., index

ISBN  978-1-78920-012-6 25% OFF! $120.00/£85.00 $90.00/£63.75 Hb Published (May 2019)

eISBN 978-1-78920-013-3 eBook

Hb   Buy the eBook! 25% off $29.95 $22.46 Request a Review or Examination Copy (in Digital Format) Recommend to your Library Available in GOBI®


“Schiffauer offers a lively and accessible ethnographic account of the popularity, propagation, and entrepreneurial tactics for getting rich quick among Buryats. This volume makes important contributions to the anthropology of money, value, magical exchange, and kinship.” • Katherine Swancutt, King’s College London

“The author does an excellent job of being accessible and sharp. [She] writes well and explains sophisticated ideas in a very straightforward manner. …She has given us an excellent ethnographic understanding of how people in a remote part of postsocialist Siberia understand capitalism all the while succumbing to its most attractive but generally false promises.”• Russell Zanca, Northeastern Illinois University


Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment.

Leonie Schiffauer works as Senior Advisor at the Centre for International Dialogue and Cooperation of the Rosa-Luxemburg-Stiftung. She holds a Ph.D. in social anthropology from the University of Cambridge.

Subject: Political Economy General Anthropology Sociology
Area: Asia


List of Illustrations
Notes on Transliteration


Chapter 1. Capitalism in Aga
Chapter 2. American Dream or Pyramid Scheme?
Chapter 3. Spiritual Capitalism
Chapter 4. Pyramids of Intimacy
Chapter 5. Pyramids and their Products
Chapter 6. Power in the Pyramids
Chapter 7. Multilevel Marketing, Pyramid Schemes and Capitalism

List of References

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