APPLICATIONS OF ANTHROPOLOGY
Professional Anthropology in the Twenty-first Century
Edited by Sarah Pink
| 248 pages, index, bibliog. ISBN 978-1-84545-063-2 Pb $27.95/£15.00 Published (Spring 2005) ISBN 978-1-84545-027-4 Hb $65.00/£38.50 Published (Spring 2005) Buy now and get 15% off listed price |
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"The chapters in this book are all well executed and sprinkled through with references to classic anthropological theorists of the twentieth century…[It] establishes a very effective and thoughtful benchmark in a developing field of writing in anthropology, and deserves to become one of the central works in its field." —Andrew Strathern & Pamela J. Stewart in JRAI
At the beginning of the twenty-first century the demand for anthropological approaches, understandings and methodologies outside academic departments is shifting and changing. Through a series of fascinating case studies of anthropologists’ experiences of working with very diverse organizations in the private and public sector this volume examines existing and historical debates about applied anthropology. It explores the relationship between the "pure and the impure" – academic and applied anthropology, the question of anthropological identities in new working environments, new methodologies appropriate to these contexts, the skills needed by anthropologists working in applied contexts where multidisciplinary work is often undertaken, issues of ethics and responsibility, and how anthropology is perceived from the ‘outside’. The volume signifies an encouraging future both for the application of anthropology outside academic departments and for the new generation of anthropologists who might be involved in these developments.
Sarah Pink has a PhD in Social Anthropology from the University of Kent and an MA in Visual Anthropology from the University of Manchester. Her first applied anthropology project was directly after graduating with a BA in Anthropology from the University of Kent, on a project about parcels service customers, followed by other consultancies. Since being awarded her PhD in 1996 (published as Women and Bullfighting in 1997) she has worked at the University of Derby and is Professor of Social Sciences at Loughborough University.
Series: Volume 2, Studies in Public and Applied Anthropology
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Introduction
Applications of Anthropology
Sarah Pink
In a recent guest editorial in Anthropology Today (19(1)), Paul Sillitoe urged anthropology to 'promote its professional identity beyond the academy' in what he saw as the obvious areas 'such as development ... forensic science, the media, the 'culture' industry, heritage work, museums and galleries, teaching, intercultural relations, refugee work and the travel industry' and what were to him the less obvious occupations 'such as law, banking, social work, human resources, retailing, management and the armed forces' (2003: 2).
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Dinner at Claridges?
Anthropology and the 'Captains of Industry', 1947-1955
David Mills
Introduction
The brief love affair between social anthropology and the 'captains' (allmale) of British industry in the years after the Second World War is one of the more glamorous chapters in the history of the discipline's application. Black tie soirees at Claridges are not an obvious anthropological haunt, but in what follows I tell the story of the prandial relationship between the Royal Anthropological Institute (RAI), Israel Sieff (co-founder of Marks and Spencer) and his friends. Sieff spent a great deal of time in the early 1950s wooing both academics and his business colleagues with his vision of anthropology's potential contributions to solving industrial welfare and personnel 'problems'.
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The Pure and the Impure?
Reflections on Applying Anthropology and Doing Ethnography
Simon Roberts
Introduction
Writing in 1981, Raymond Firth complained that 'much has been written of what anthropology can do, little has been shown of what anthropology has done'. Uncertainty as to the applicability of anthropology as a practical discipline is not new.
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The Need to Engage with Non-Ethnographic Research Methods
A Personal View
Adam Drazin
Some anthropologists would consider themselves to be fundamentally different from market researchers, and see market researchers as similar rather to marketing executives.
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International Development, Social Analysis, ... and Anthropology?
Applying Anthropology in and to Development
Maia Green
Introduction: Social Development and Anthropology
This chapter explores some aspects of the current place of social anthropology within the international development sector. It looks at the changing context and nature of anthropological input as approaches once associated with anthropology become subsumed within 'social development' as an emergent specialisation within an increasingly professionalised field.
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Anthropology at The Centre
Reflections on Research, Policy Guidance and Decision Support
Mils Hills
Introduction
This chapter offers something of an insight into the application of anthropology in government in terms of its contribution to research, and wider uses in the development of policy, doctrine, strategy, and decision support within and without the context of crises. I hope this contributes something distinctive to the range and breadth of writing in this book.1
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Speaking of Silence
Reflections on the Application of Anthropology to the U.K. Health Services
Elizabeth Hart
Introduction
Reflecting on over twenty years' experience of fieldwork in the same region of the U.K. (the Midlands), seventeen of which have been in the National Health Service (NHS), this chapter draws out some observations about the application of anthropology to such a politicised and volatile organisation for others who might wish to take on the challenge and tread a similar path.
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Anthropologists In Television
A Disappearing World?
Paul Henley
From the Ethnographic Case Study to the Personal Story
The application of anthropology to the production of television programmes in Britain has taken two principal forms: first, the provision of specialist ethnographic knowledge by career academics to documentary film-makers; and second, the application of an anthropological training by graduates seeking to develop a career in television as documentary filmmakers themselves.1
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Research, Representations and Responsibilities
An Anthropologist in the Contested World of Foxhunting
Garry Marvin
The main theme of this chapter is that of responsibility and the differing forms of responsibilities that have emerged as a result of a research project on English foxhunting in which I have been engaged for the last few years. Although my ethnographic example here is rather specific, my concern is not with foxhunting as a social or cultural practice, nor with issues pertaining to foxhunting per se.
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'Culture' In Court
Albanian Migrants and the Anthropologist as Expert Witness
Stephanie Schwandner-Sievers
With some disappointment I enclose the adjudicator's determination. Perhaps you would like to comment on the ways your report has been handled? (solicitor's letter regarding the court's rejection of an asylum case concerning a victim of war rape fearing social ostracism upon return to Kosovo)
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Index (Free download)
Contributors (Free download)

