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Burgundy: A Global Anthropology of Place and Taste

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Volume 43

New Directions in Anthropology

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A Global Anthropology of Place and Taste

Marion Demossier

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280 pages, 5 illus., bibliog., index

ISBN  978-1-78533-851-9 25% OFF! $120.00/£85.00 $90.00/£63.75 Hb Published (April 2018)

eISBN 978-1-78533-852-6 eBook

Hb View cartYour country: United States - Click here to remove geolocation   Buy the eBook! 25% off $34.95 $26.21 Request a Review or Examination Copy (in Digital Format) Recommend to your Library Available in GOBI®


“…a work that is a compelling narrative of a scholar deeply absorbed in her subject—one written with grace and balance, at once academically rigorous yet effortlessly readable… In conclusion, this book has the potential to become a very important point of reference on issues well beyond winemaking and to capture a wide audience of educated readers and wine lovers, not to mention intrigued academics.” • The World of Fine Wine

“[This study] is clearly structured and written in the strongly personal voice of a scholar deeply immersed in her subject, which she has been researching for more than two decades. The book has the potential to become an important point of reference for future research on a range of issues beyond wine-making.” • Ullrich Kockel, Heriot-Watt University, Edinburgh

“A rare gem: well-conceived, beautifully written, carefully illustrated, loaded with original insights—this book has the potential to capture a wide audience of educated readers and wine lovers (not to mention intrigued academics)… What takes this book far beyond what is currently on the market is the author’s genuinely transnational approach.” • Kolleen M. Guy, University of Texas, San Antonio

“The most revealing study to date of the social construction of the concept of terroir… A landmark work on the politics of identity in the present age of food and drinks globalization.” • Julie McIntyre, University of Newcastle, Australia


Drawing on more than twenty years of fieldwork, this book explores the professional, social, and cultural world of Burgundy wines, the role of terroir, and its transnational deployment in China, Japan, South Korea, and New Zealand. It demystifies the terroir ideology by providing a unique long-term ethnographic analysis of what lies behind the concept. While the Burgundian model of terroir has gone global by acquiring UNESCO world heritage status, its very legitimacy is now being challenged amongst the vineyards where it first took root.

Marion Demossier is Professor of French and European Studies and Head of the Department of Modern Languages at the University of Southampton, and holds a PhD in Social Anthropology from the EHESS (École des Hautes Études en Sciences Sociales) in Paris. She has been involved as an expert with the wine industry in France and New Zealand and is a member of the UNESCO network Chair Culture of Wine, Dijon since 2006.

Subject: General Anthropology Food & Nutrition General Cultural Studies
Area: France


List of Illustrations


Chapter 1. Wine Landscapes and Place-Making
Chapter 2. Wine Growers and Worlds of Wine
Chapter 3. The Taste of Place
Chapter 4. Winescape
Chapter 5. Beyond Terroir
Chapter 6. Translating Terroir, Burgundy in Asia
Chapter 7. Creating Terroir, Burgundy in New Zealand
Chapter 8. From Terroirs to the Climats de Bourgogne


Glossary of Key Terms

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