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Max Planck Studies in Anthropology and Economy
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Wine Is Our Bread
Labour and Value in Moldovan Winemaking
198 pages, 11 illus., bibliog., index
ISBN 978-1-80073-341-1 $135.00/£99.00 / Hb / Published (May 2022)
ISBN 978-1-80539-317-7 $29.95/£23.95 / Pb / Not Yet Published (April 2024)
eISBN 978-1-80539-430-3 eBook
“This is an excellent book, ‘a little gem’, which provides a highly original contribution to both the fields of anthropology of wine and of postsocialist economies by focusing on an under-researched area.” • Marion Demossier, University of Southampton
“This is an excellent ethnographic study focused on wine production in the context of a postsocialist nation. Studies that combine the analytical perspectives of political economy with the much-fetishized global commodity of wine are rare and so this is a welcome contribution.” • Winnie Lem, Trent University
Based on ethnographic work in a Moldovan winemaking village, Wine Is Our Bread shows how workers in a prestigious winery have experienced the country’s recent entry into the globalized wine market and how their productive activities at home and in the winery contribute to the value of commercial terroir wines. Drawing on theories of globalization, economic anthropology and political economy, the book contributes to understanding how crises and inequalities in capitalism lead to the ‘creative destruction’ of local products, their accelerated standardization and the increased exploitation of labour.
Daniela Ana completed her PhD at the Max Planck Institute for Social Anthropology (Halle/Saale) in 2019. She previously studied at the Central European University in Budapest for an MA degree in Sociology and Social Anthropology (2015), researching seed sovereignty and agrobiodiversity conservation in Romania. She is currently working as a consultant on labour rights issues for Romanian-speaking migrant workers in Saxony-Anhalt, Germany.
Subject: Food & NutritionPolitical and Economic Anthropology
Area: Central/Eastern Europe
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