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Max Planck Studies in Anthropology and Economy
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Wine Is Our Bread
Labour and Value in Moldovan Winemaking
224 pages, 11 illus., bibliog., index
ISBN 978-1-80073-341-1 $135.00/£99.00 / Hb / Not Yet Published (May 2022)
eISBN 978-1-80073-342-8 eBook Not Yet Published
“This is an excellent book, ‘a little gem’, which provides a highly original contribution to both the fields of anthropology of wine and of post-socialist economies by focusing on an under-researched area.” • Marion Demossier, University of Southampton
“This is an excellent ethnographic study focused on wine production in the context of a post socialist nation. Studies that combine the analytical perspectives of political economy with the much-fetishized global commodity of wine are rare and so this is a welcome contribution.” • Winnie Lem, Trent University
Based on ethnographic work in a Moldovan winemaking village, Wine Is Our Bread shows how workers in a prestigious winery have experienced the country’s recent entry into the globalized wine market and how their productive activities at home and in the winery contribute to the value of commercial terroir wines. Drawing on theories of globalization, economic anthropology and political economy, the book contributes to understanding how crises and inequalities in capitalism lead to the ‘creative destruction’ of local products, their accelerated standardization and to the increased exploitation of labour.
Daniela Ana is a research associate at the Max Planck Institute for Social Anthropology in Halle, Germany. Currently she is working for the German Trade Union Confederation in a project focused on Eastern-European migrant workers in the German meat industry.
Subject: Food & Nutrition Political and Economic Anthropology
Area: Central/Eastern Europe
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