{"id":10496,"date":"2017-12-21T16:45:28","date_gmt":"2017-12-21T16:45:28","guid":{"rendered":"http:\/\/berghahnbooks.com\/blog\/?p=10496"},"modified":"2025-05-07T09:29:28","modified_gmt":"2025-05-07T09:29:28","slug":"interview-with-martin-holbraad-on-becoming-editor-of-social-analysis","status":"publish","type":"post","link":"https:\/\/www.berghahnbooks.com\/blog\/interview-with-martin-holbraad-on-becoming-editor-of-social-analysis","title":{"rendered":"Interview with Martin Holbraad on becoming editor of <i>Social Analysis<\/i>"},"content":{"rendered":"<p><a href=\"https:\/\/www.berghahnjournals.com\/view\/journals\/social-analysis\/social-analysis-overview.xml\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.berghahnjournals.com\/view\/journals\/social-analysis\/full-social-analysis_cover.jpg\" alt=\"\" width=\"200\" height=\"305\" \/><\/a><\/p>\n<h5>The following is an interview with\u00a0Martin Holbraad, editor of the journal <a href=\"https:\/\/www.berghahnjournals.com\/view\/journals\/social-analysis\/social-analysis-overview.xml\"><em>Social Analysis: The International Journal of Social and Cultural Practice<\/em><\/a>.<\/h5>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><!--more--><\/p>\n<p><span style=\"color: #000080;\"><strong><em>How did it come about that you became editor of Social Analysis?<\/em><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>It was Bruce Kapferer, and his legendary powers of persuasion! Bruce set the journal up in 1979 with the intention, as he explained to me recently, of taking forward the anthropological agenda of the Manchester School: socio-political analysis based on the detailed ethnography of practice aiming to intervene critically in the big issues of the day. Since that time the journal has grown a lot, but without losing its somewhat homespun quality, which is one of the things I most like about it. In fact, one of the best moves Bruce made, after eventually shifting the centre of gravity of the journal away from Australia and joining forces with you guys at Berghahn, was to pass the editorship to my predecessors \u2013 a dynamic editorial team based at Bergen in Norway, comprising Bj\u00f8rn Bertelsen, \u00d8rnulf Gulbrandsen, Knut Rio and Olaf Smedal, along with their editorial assistant Nora Haukali. They really took the journal to the next level, giving it a position in what I like to think of as the \u2018cosmology\u2019 of anthropology journals (others might see it as a market of course), and helping to renew the journal\u2019s intellectual profile. So, when Bruce came to me in 2016 to suggest I could take the editorial steeple, I jumped at the opportunity. I love the idea of taking a journal that does great work on a relatively small canvass, and helping it grow in a way that establishes it as reference point in the firmament of anthropology at large.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000080;\"><strong><em>You talk about the \u2018intellectual profile\u2019 of Social Analysis. How do you see that?<\/em><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>This is of course the most interesting question, although its importance can also be overstated. The starting point, I guess, is that journals tend for obvious reasons to reflect the intellectual profile of their editors. In its original conception, I think, the journal did reflect Bruce\u2019s own rather unique (though very \u2018Manchester\u2019) combination of, on the one hand, \u2018symbolic anthropology\u2019 approaches, as they used to be called, focusing on things like myth, ritual and cosmology, and, on the other hand, a critical and politically charged concern with questions of \u2018political economy\u2019, thinking, often on a large scale, about world-systemic economic forces, emergent political formations, the role of the state in its historical trajectories, and so on. A lot of the emphasis then, I think, was on exploring the critical purchase of anthropological research on political as well as socio-cultural questions \u2013 egalitarianism, hierarchy, racism, state and corporate power and so on.<\/p>\n<p>I feel very comfortable in that space myself, with longstanding research on ritual and cosmology in Cuba, where I do my ethnography, as well as more recent work in political anthropology, focusing on the socio-cultural constitution of revolution as a political form. However, the way I see <em>Social Analysis<\/em> is not so much as a platform for particular kinds of themes or topics, or indeed theoretical approaches, but rather as a home for articles and Special Issues that set out deliberately to display the versatility of anthropological research. In that sense the operative word in our title, for me, is \u2018analysis\u2019. My ambition for the journal is to make it a prime vehicle for articles that explore and experiment with the potentials of analysis as an anthropological activity. I don\u2019t mean so much articles that set out to address these questions theoretically or methodologically, although I wouldn\u2019t exclude such articles out of hand either. I mean primarily articles that display a spirit of analytical exploration, by dealing in innovative ways with their empirical materials, showing in the action of their analytical treatment new ways in which anthropological thinking can develop. That\u2019s what I find most exciting in anthropology. While of course all good journals in our discipline have a stake in this, my ambition is to make <em>Social Analysis<\/em> a home for this kind of analytical experimentation, par excellence.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #000080;\"><em>You said earlier that the importance of a journal\u2019s intellectual profile can be overstated. What did you mean by that? <\/em><\/span><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Well, I do think it\u2019s very important for a journal to have a distinctive profile and, as I say, I\u2019m particularly excited about developing this for <em>Social Analysis<\/em>. But ultimately, for me, the bottom line is to publish stuff that\u2019s just really <em>good<\/em>. I\u2019ll be frank: right now I don\u2019t think we are short of journals and articles in anthropology. I think if anything we probably publish too much in academia, and anthropology is no exception. We know the reasons for this \u2013 publish-or-perish, the PhD industry, not to mention sheer careerism. But in such a context I think people who take on the role of editors need above all to ensure the sheer <em>quality<\/em> of what they put out. For me that\u2019s ultimately what comes first. So, as I go about continuing to build the journal\u2019s standing within the discipline, quality is my starting point, and analytical exploration and experimentation is what I seek to encourage and foster, in that order.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000080;\"><strong><em>So how do you go about doing that? If I\u2019m a scholar who\u2019s invested in this kind of work, why should I send my work to Social Analysis, when there are so many other great journals out there?<\/em><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Obviously, the fact that there are so many great places to publish is itself great! I guess the relatively small scale of <em>Social Analysis<\/em> (I mean in comparison to \u2018big\u2019 journals like <em>Current Anthropology<\/em>, <em>Cultural Anthropology<\/em>, <em>JRAI<\/em>, <em>American Ethnologist<\/em> \u2013 that kind of thing) does have the advantage that we are very quick, responsive, and, as it were, personalised in our interactions with authors. Before I used the term \u2018homespun\u2019 and I like that \u2013 I think it\u2019s valuable.<\/p>\n<p>Now, generally, as I explain in <a href=\"http:\/\/journals.berghahnbooks.com\/_uploads\/sa\/SA_article_advice.pdf\">the detailed advice<\/a> I give prospective contributors on our <a href=\"https:\/\/www.berghahnjournals.com\/view\/journals\/social-analysis\/social-analysis-overview.xml\">website<\/a>, I am quite trigger happy with desk rejections. If a submission is either not properly ready or just not well enough executed, I will reject it. And this is because I want to focus my (finite!) energy on articles I think can really make it to publication, and whose authors have taken the trouble to actually <em>show<\/em> that in their first submission. Those submissions I really give lots of attention to, and I do enjoy that process of turning good articles into world class ones immensely (to the best of my ability of course). So, if you do send your work to <em>Social Analysis<\/em>, you get the full rigour of peer-review, fast, and you get a lot of attention from the editor. Plus, you get to be part of a community of scholars whose work shares in that outlook of exploration and experimentation I was talking about earlier. It\u2019s all about making anthropology exciting!<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000080;\"><strong><em>Ok, so tell us more concretely some the things you are doing at present as part of raising the profile of <\/em>Social Analysis<em>. What\u2019s new?<\/em><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Many things! When I took over as editor last year, the first thing I did was to enlarge and further internationalise the journal\u2019s Editorial Board, who have agreed not just to give overall guidance, but also to be active in peer-reviewing article submissions, as well as Special Issue proposals and manuscripts. In fact, one of the reasons why a high-profile and active Editorial Board is so important for us is that we need their help also with raising the profile of the journal as a home for individual article submissions, alongside our Special Issues. I say this because I think it\u2019s fair to say that until now, in the minds of your average anthropologist, <em>Social Analysis<\/em> has been associated above all with its incredibly active Special Issues series. I\u2019m extremely proud of this, and have in fact now consolidated it with an Annual Call for Special Issue proposals (<a href=\"http:\/\/journals.berghahnbooks.com\/_uploads\/sa\/social-analysis_special_issues_cfp.pdf\">we have one going right now in fact<\/a>), as well as a brand new book series with Berghahn, our <a href=\"http:\/\/berghahnbooks.com\/series\/studies-in-social-analysis\">\u2018Studies in Social Analysis\u2019<\/a>, in which Special Issues as well as other book-length projects associated with the journal are published as books.\u00a0 However, I think that it\u2019s very important for us to also continue building our profile as a forum for world class standalone articles, published in our \u2018ordinary\u2019 issues. That\u2019s why I\u2019m focusing so much energy on making the article submissions that I accept as good as they can possibly get. The better stuff you publish, I think, the better stuff you get submitted, so it\u2019s a virtuous cycle.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000080;\"><strong><em>What about other things, such as debate features, comments and book reviews?<\/em><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>I\u2019m always interested in these kinds of items, but I also want to do it in a targeted way. We have so much online-style commentary now in anthropology, and all that can of course be really good, but I don\u2019t think journals necessarily need to emulate it in order to make a contribution. Also, I know from my own experience how time-consuming these shorter items are for people to produce, so I think one should only distract colleagues with them if there\u2019s really a very good reason to do so. The best reason I\u2019ve found thus far, for the journal, are the short texts I\u2019ve solicited from various colleagues, asking them to explain what they understand by the term \u2018analysis\u2019 in anthropology. This is based on a panel at this year\u2019s AAA, and will appear as a featured collection of short think pieces in the first issue of 2018.<\/p>\n<p>As for book reviews: I have taken the rather drastic decision to stop them. I think that, for a journal such as ours, book reviews are frankly more graft than they are worth. Instead, as of the end of 2018, once the reviews that are still in the pipeline are all published, we\u2019ll be starting our \u2018First Book Symposium\u2019 feature, where a single book written by a first-time author will be debated by experts in the field. Much like <em>Hau<\/em>\u2019s fantastic book symposia, but specifically targeted to people\u2019s first books.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000080;\"><strong><em>Plenty happening then! But from what you say about online writing and its aesthetics you sound like a bit of a technophobe \u2013 are you?<\/em><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Yes, I probably am, a bit. While I do believe rather fervently that good, valuable work is as much about form as it is about content, I do not believe that it\u2019s about format, and it sometimes feels that a lot of people\u2019s energy these days is consumed with playing around with formats, driven by online technology. It can all be very superficial&#8230; Having said that, I have put a lot of energy into building up a \u2018presence\u2019 for the journal on social media \u2013 I think many of our authors quite rightly expect that kind of exposure. \u00a0But I very much doubt we\u2019d be able to do this without the work put into it by Alonso Zamora, our super-able Editorial Assistant, whose all-round work for the journal is invaluable. He\u2019s doing fieldwork in Guatemala right now, for his PhD on time, power and politics among the K\u2019iche, but somehow still manages to tweet for <em>Social Analysis<\/em> almost every day!<\/p>\n<p>On top of that, we are now in conversation with Berghahn, who are as supportive a publisher as one could wish for, about establishing online pre-publication of individual articles, which many other journals now do, and which of course makes perfect sense from the point of view of the authors, too. In general, this whole conversation about where academic publishing might be going, and not least the question of access and how to make that work for journals such as ours, is one of the things I find myself thinking about a lot these days. But I guess that\u2019s obvious, as well as exciting. Though, as I say, not nearly as exciting as anthropology can be!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The following is an interview with\u00a0Martin Holbraad, editor of the journal Social Analysis: The International Journal of Social and Cultural Practice. &nbsp;<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122,222,218],"tags":[107,2203,326,841,255,833,196,549,204],"_links":{"self":[{"href":"https:\/\/www.berghahnbooks.com\/blog\/wp-json\/wp\/v2\/posts\/10496"}],"collection":[{"href":"https:\/\/www.berghahnbooks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.berghahnbooks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.berghahnbooks.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.berghahnbooks.com\/blog\/wp-json\/wp\/v2\/comments?post=10496"}],"version-history":[{"count":16,"href":"https:\/\/www.berghahnbooks.com\/blog\/wp-json\/wp\/v2\/posts\/10496\/revisions"}],"predecessor-version":[{"id":10823,"href":"https:\/\/www.berghahnbooks.com\/blog\/wp-json\/wp\/v2\/posts\/10496\/revisions\/10823"}],"wp:attachment":[{"href":"https:\/\/www.berghahnbooks.com\/blog\/wp-json\/wp\/v2\/media?parent=10496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.berghahnbooks.com\/blog\/wp-json\/wp\/v2\/categories?post=10496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.berghahnbooks.com\/blog\/wp-json\/wp\/v2\/tags?post=10496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}